Best Mascaras NZ - Our 6 Favourite Picks

#1 Best Overall
Max Lash Mascara by Thin Lizzy
#2nd Choice
L'Oréal Paris Volume Million Lashes Mascara
#3rd Choice
Rimmel Wonder'Luxe Volume Mascara Black
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Buying Guide Stats

It’s no doubt that mascara is a basic makeup must-have. Having long, luscious lashes is a guaranteed way to look gorgeous fast.

By enhancing your natural eyelashes, mascara creates an impactful transformation. It also intensifies the definition of your natural eyelashes by lengthening and darkening them to bring attention to and highlight your eyes. A single coat of mascara on your lashes can dramatically enlarge your eyes and your lashes.

No makeup bag would be complete without mascara, whether you want to emphasize your eyelashes or simply draw attention to them. Make mascara your go-to product if you want to boost your lashes instantly, whether you pick a natural brown or black shade or something brighter and more colourful.

Even on days when you don’t want to wear makeup or don’t feel like it, using your favorite mascara can instantly brighten up your eyes and restore your confidence.

There are a variety of mascaras available, from volumising to lengthening, that can transform your lashes and enhance your makeup looks. We have rounded up the best mascaras in NZ for both achieving length and volume. 

Here are some of our favourites from the best beauty brands. Let one of the best mascaras on the market help you give your lashes the attention they deserve.  

Top tips to applying mascara:

  • To avoid having mascara seep into sensitive eyes, avoid getting too close to the lash line when applying mascara.
  • Multiple coats of volume mascara are the key to building volume and body to your lashes.
  • Invest in a fan-shaped comb for fine lashes; a full fluffy brush for long lashes that need thickening. 
  • It helps to tilt your head back slightly when applying mascara so you can reach the roots of your lashes with the brush, wiggle the wand at the base of your lashes, and then sweep upward while curving the lashes at the same time.
  • When applying mascara with glasses, look down into a magnifying mirror, apply the mascara from the roots and wiggle your way to the tips as you brush it through your lashes.  

Max Lash Mascara by Thin Lizzy


Overall rating – 5 out of 5 ⭐⭐⭐⭐⭐


Do you desire longer, fuller, thicker lashes instantly? Thin Lizzy’s max lash mascara will make your lashes look longer and fuller in seconds. The mascara lengthens lashes beautifully, does not clump, and does not fade. The results are amazing when applied twice. No need for false lashes again.

How to use:

  1. Prime with application gel
  2. Apply 3D fibre lash extension
  3. Seal with application gel

Reasons to purchase:

  • Enhances the volume of lashes 
  • Separates the lashes perfectly with its non-clumping 
  • Thick lashes
  • It gives a custom volume to all types of lashes

Reasons to consider:

  • Expensive

L'Oréal Paris Volume Million Lashes Mascara, Black, 9ml


Overall rating – 4 out of 5 ⭐⭐⭐⭐


Get volumized lashes with L’Oréal Paris volume million lashes mascara. With its multitude of bristles, the brush separates lashes for a fanning-out effect. The flexible elastomer applicator coats lashes with a mixture of long and short bristles. Using the excess wiper, you can remove excess mascara without overload or clumps. A perfect amount of formula is applied to the brush, resulting in a volumized appearance without clumping and overloading the brush.

Whether you have sparse lashes or need more volume, this mascara coats every lash. 

How to use:

  • Brush the lashes from the base to the tip
  • If you wish, apply a second coat while the lashes are still wet
  • Easy to remove with waterproof eye makeup remover

Reasons to purchase:

  • Great quality product value for money
  • Evenly spreads without lumps
  • Great everyday mascara 

Reasons to consider:

  • Can smudge
  • Brush is a little too big

Rimmel Wonder'Luxe Volume Mascara Black


Overall rating – 4 out of 5 ⭐⭐⭐⭐


Rimmel wonder’luxe volume mascara is the perfect multitasker for enhancing, lengthening, curling, and opening your lashes. The curved brush is infused with four luxurious oils – argan, maracuja, marula, and camellia – that condition and load their lashes with ultra-black pigment.

You can look bright-eyed and awake with just one coat, regardless of how you feel.

How to use:

  • Grab the root of lashes and comb through to the tips using wonder’luxe volume mascara
  • Hold the curved wand at the tip of the lashes to lock in curl, and repeat as necessary to build volume

Reasons to Purchase:

  • Dermatologist & ophthalmologist tested
  • Provides smooth, full-bodied volume
  • Formula that’s smudge-proof
  • Conditioning mascara

Reasons to Consider:

  • Can be a little thick and clumpy
  • Not instant drying

Benefit They're Real Beyond Mascara - Black 8.5g/0.3oz


Overall rating – 4 out of 5 ⭐⭐⭐⭐


Benefit They’re Real mascara in black creates an eye-catching false lash effect by intensely volumizing lashes. This glossy black mascara coats each lash from root to tip, lengthening and thickening them without drying them out. With the exclusive design of the brush, even the smallest fibres are captured, so the lashes can be lifted, separated, and curled. It results in full, fluttery lashes.

How to use:

  • For volume, length, and lift, hold the wand horizontally and wiggle from side to side and from base to tip. Stroke upwards while holding the wand vertically.

Reasons to purchase:

  • This product lengthens, curls, volumizes, lifts, and separates lashes. 
  • Jet black, long-lasting formula won’t smudge or dry out. 
  • Specially designed brush reveals longer, thicker lashes than you ever imagined!

Reasons to consider:

  • Expensive
  • Can leave black marks under eyes

Clinique High Impact Mascara - 01 Black 7ml/0.28oz


Overall rating – 4 out of 5 ⭐⭐⭐⭐


The high impact mascara from clinique adds volume, definition, and length to your lashes. With a specially designed brush and formula, you can dramatically thicken while separating your lashes. Deep and smooth colour that gives your lashes a dramatic look.

How to use:

  • Starting from the roots of the eyelashes, wiggle the brush all the way to the tips
  • Repeat to build volume
  • Vertically hold the brush for lower lashes
  • Allow mascara to dry between coats to prevent clumping

Reasons to purchase:

  • Adds maximum volume & length to lashes
  • A brush specially designed to thicken lashes
  • Suitable for all skin types
  • Makes your lashes appear longer and fuller

Reasons to consider:

  • New formula that can clump lashes 
  • Can be difficult to remove

Maybelline The Falsies Lash Lift Waterproof Mascara - Very Black


Overall rating – 4 out of 5 ⭐⭐⭐⭐


A mascara that is as effective as a professional lash lift or LVL. Try Maybelline’s new Waterproof Formula for an instant lash lift. Falsies lash lift mascara gives lashes a dramatic lift and dramatic volume. Lift, lengthen, and thicken lashes with the double curved brush and fibre-infused formula. There are no clumps, smears, or flakes, just volume that lasts all day. With its double curved brush and fibre-infused formula, this mascara locks in your dramatic length look instantly. Ophthalmologist-tested and suitable for use with contact lenses.

How to use:

  • Step 1: Holding the brush against the lashes and sweeping from root to tip is the best way to achieve the best results.
  • Step 2: Repeat until desired result is achieved.
  • Tip: Do not let the product dry between coats.

Reasons to purchase:

  • An instant false lash look
  • Suitable for contact lenses
  • Ophthalmologist tested
  • Great value for the price

Reasons to consider:

  • Slightly clumpy

Frequently asked questions

  • The brush is well shaped
  • Substances that condition eyelashes
  • Contains no harmful ingredients
  • Long-lasting and delicate
  • Smooth and lightweight

You’ll first need to understand how volumising mascara works before deciding which is the best mascara for volume. Those who want thicker lashes should consider volumising mascaras. There are some people with naturally finer lashes than others. A thickening mascara with a buildable formula will give you volume. In general, these formulas are denser and adhere better to the lashes.

Applying multiple coats of mascara is the key to creating volume. While the previous layer is still a bit wet, you should layer your best mascara for volume. If you don’t, things can get a little dry and flaky.

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